Bluegreen falls for Aphrodite

Bluegreen has created a corporate identity for fine lingerie and swimwear retailer Aphrodite, which is opening a new shop in Bedford tomorrow.

Aphrodite will be the only approved supplier in Bedfordshire of exclusive brands such as La Perla, Aubade and Gottex.

The design group was appointed following a recommendation from an existing client and has developed signage, stationery, carrier bags and brochures.

Bluegreen senior designer Jeremy Duncan says research showed that potential customers previously had to travel long distances to purchase such products.

“The hand drawn logotype has been created to reflect strong values of mature femininity and style, as well as positioning the concept as an exclusive supplier of the highest quality fashion garments,” says Duncan.