Branding specialist Siebert Head has revamped the expanded Harmony haircare range as the brand looks to double its market share. Harmony is seeking to break into the top three brands in the sector within three years. To be launched on 1 April, the new hairsprays, mousses and styling aids come in metallic champagne-coloured packaging. Harmony sales and marketing controller Karen Wilson de Roze says: ‘New Harmony is aimed at grown-up, fashionable women aged 25-plus and provides us with an excellent opportunity to build upon latent consumer awareness.’
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.