Branding specialist Siebert Head has revamped the expanded Harmony haircare range as the brand looks to double its market share. Harmony is seeking to break into the top three brands in the sector within three years. To be launched on 1 April, the new hairsprays, mousses and styling aids come in metallic champagne-coloured packaging. Harmony sales and marketing controller Karen Wilson de Roze says: ‘New Harmony is aimed at grown-up, fashionable women aged 25-plus and provides us with an excellent opportunity to build upon latent consumer awareness.’
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.