Siebert Head redesign for ambitious Harmony brand

Branding specialist Siebert Head has revamped the expanded Harmony haircare range as the brand looks to double its market share. Harmony is seeking to break into the top three brands in the sector within three years. To be launched on 1 April, the new hairsprays, mousses and styling aids come in metallic champagne-coloured packaging. Harmony sales and marketing controller Karen Wilson de Roze says: ‘New Harmony is aimed at grown-up, fashionable women aged 25-plus and provides us with an excellent opportunity to build upon latent consumer awareness.’