Branding specialist Siebert Head has revamped the expanded Harmony haircare range as the brand looks to double its market share. Harmony is seeking to break into the top three brands in the sector within three years. To be launched on 1 April, the new hairsprays, mousses and styling aids come in metallic champagne-coloured packaging. Harmony sales and marketing controller Karen Wilson de Roze says: ‘New Harmony is aimed at grown-up, fashionable women aged 25-plus and provides us with an excellent opportunity to build upon latent consumer awareness.’
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their