DFEE unveils identity by COI

The Department for Education and Employment has unveiled its controversial new logo, designed by Government agency the Central Office of Information.

One of the COI’s two graphic design arms won the identity job after a free creative pitch (DW 6 October).

The mark, one of the options which the COI put in for the pitch, has been tweaked slightly, according to agency creative head Viv Wilcock.

The identity appears in plum and dark blue and is “classically confident”, says Wilcock. “It looks like it’s been there forever.”

New signage for the main DFEE building in London’s Victoria has gone up and the agency is currently working on implementing the new identity on to signs for other sites.

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