True North has created the poster campaign for the Imperial War Museum North’s first season of fine art exhibitions, which begins with Painting Caserta Red by artist Hughie O’Donoghue. True North’s challenge was to promote the museum as ‘a great place to see great art’, says creative director Ady Bibby. ‘The posters work on two levels. They’re recognisably military images with a reference to fine art. [For example,] the brush dipped in red paint can also be seen as a poppy,’ Bibby says. The event runs until January 2004.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.