Poster campaign for the Imperial War Museum North

True North has created the poster campaign for the Imperial War Museum North’s first season of fine art exhibitions, which begins with Painting Caserta Red by artist Hughie O’Donoghue. True North’s challenge was to promote the museum as ‘a great place to see great art’, says creative director Ady Bibby. ‘The posters work on two levels. They’re recognisably military images with a reference to fine art. [For example,] the brush dipped in red paint can also be seen as a poppy,’ Bibby says. The event runs until January 2004.