True North has created the poster campaign for the Imperial War Museum North’s first season of fine art exhibitions, which begins with Painting Caserta Red by artist Hughie O’Donoghue. True North’s challenge was to promote the museum as ‘a great place to see great art’, says creative director Ady Bibby. ‘The posters work on two levels. They’re recognisably military images with a reference to fine art. [For example,] the brush dipped in red paint can also be seen as a poppy,’ Bibby says. The event runs until January 2004.
The capital’s most prominent design festival celebrates its 20th anniversary this year.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.