The Design Conspiracy has created a 16-page brochure and print advertisement for make-up artist Jemma Kidd’s make-up school. The brochure boasts an uncoated black stock cover with embossed text foil and photography by Yu-kuang Chou. The London consultancy won the work on the back of its existing relationship with Kidd.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.