CPB draws up new BDC logo

The Business Design Centre in Islington, London, is to launch a new corporate identity by Coley Porter Bell. The change comes as the BDC marks its tenth anniversary.

BDC managing director Andrew Morris says CPB was chosen from a four-way paid pitch with Siegel & Gale, Pentagram and the BDC subsidiary Portland Design. The identity will be launched at the International Islington Festival in June.