BCG to unify AMEC design

International construction group AMEC has appointed BCG to design its corporate literature, with the aim of developing a gen-eric design style for the company.

BCG will be responsible for AMEC’s corporate brochure, the redesign of its internal newsletter AMEC Times, and for the implementation of style guides for the group’s publications. The design must be flexible enough for adaptation within future subsidiary and specialist brochures, as well as for transferral into advertising and marketing material.

According to an AMEC spokes-man: “The grouping of our literature will enable each company within the group to tailor its individual communications to suit its own services and target market, while retaining a uniform corporate identity and reinforcing the AMEC brand.” There will be no changes to AMEC’s existing logo.

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