Agenda Design is redesigning the Tower of London’s entire restaurant and cafÃ© offering, beginning with a rebrand of its two cafÃ©s, which open in the New Year.
The project is worth a five-figure sum, says Agenda creative director Paul Davis.
The revamp comes as the catering of the Tower’s three restaurants has changed hands to operator Digby Trout. The rebrand is an opportunity to reflect the new team in charge, says Davis.
The Tower, part of the Historic Royal Palaces charitable trust, has three restaurants: two riverside cafÃ©s and a main restaurant.
Agenda has developed an identity for the cafÃ©s, called Tower CafÃ©, which will be applied to signage, napkins, food trays, salt & pepper packets, self-promotional display items, drink containers and carrier bags.
It has created a series of ‘abstract, contemporary’ heraldic icons to complement the identity. Purple-and-pink symbols represent the four towers of the building, a green icon depicts a detail of the throne and an orange icon shows a crown detail.
The icons will also be applied across the board to all products in the cafÃ©s.
Agenda is also rebranding the main restaurant at the Tower, which has yet to be named, says Davis. Work kicks off in the New Year and is scheduled for completion by around March.
It is introducing a ‘visual style’ to the restaurant, including wall graphics and hanging banners, Davis says. Structural design work will be handled by Digby Trout.
The consultancy won the project without a pitch following its work at London’s Science Museum’s Eat Drink Shop, which is run by Digby Trout.