Chupster lollipop is Specktakular

Unilever has teamed up with lollipop brand Chupa Chups for the creation of an ice cream/ lollipop product, Chupster, which launches across Europe in March.

German group Specktakular has designed packaging and an identity for Chupster, which is aimed at children aged six to ten. Name generation was a joint initiative between Unilever, Chupa Chups and the group. Unilever will launch brand extensions of Magnum and Solero, also in March.