Fuse has created the identity for the International Wine and Spirit Competition, which launches this week.
The IWSC, which is the most influential competition of its kind, was founded in 1969 and each year producers, agents and retailers enter their wines and spirits to have them judged against their competitors. This year’s competition saw entries from 3 500 wines and spirits.
The identity will be applied to all communications, including the entry brochure and stationery. It is likely that the consultancy will design the award trophies and point-of-sale activity, according to Fuse principal and creative director Jeff Della Mura
The consultancy was briefed to create a logo that would be understood and valued by an international audience and increase retailer and consumer awareness of the IWSC.
‘This project has been about giving the IWSC a more contemporary look to reflect its new, dynamic aspirations without losing its positive, traditional values,’ says Della Mura.
‘The IWSC wants wines and spirits buyers to recognise the IWSC marque as an endorsement of quality,’ he adds.
Fuse, which was appointed in August, won the five figure project via an unpaid creative pitch.