Levells renames, but should it have left it B?

Birmingham consultancy Levells has rebranded. Nothing interesting there, and nothing interesting about the reasons why it has chosen its new name, B1.

Reasons that are explained here, for the benefit of all, by B1 marketing director Jason Manning: ‘B stands for branding and brand development,’ he says. ‘It also stands for brilliant, brainstorm, Birmingham and bringing brands to life.’

Yeah, yeah, whatever. B also stands for boring, and, of course, bog off. OK? Bon.