Brief

Hasbro board game Rummikub is looking to eat into market leader Scrabble’s stranglehold on word games with new box graphics designed by Siebert Head. A Siebert Head spokeswoman says Hasbro’s brief was to give Rummikub greater on-shelf presence by creating a feeling of dynamism. The new design will first be seen in France later in the spring before a European roll-out scheduled for later in the year.

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