“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
The Guardian Media Group’s Sunday paper, The Observer, has launched a biannual, print design magazine, which looks to bridge the gap between consumer and specialist publications.
Online art shop RoomFifty has worked with studio Intoart, commissioning four disabled creatives to design prints that are being sold for £20 each.
Protests against climate change and ecological destruction are currently taking place across the world – we speak to graphic designer, Clive Russell, about how the eco group has used creativity
Samsung says its Space Monitor has been designed to address the customer desire for more deskspace by offering an elegant solution, which allows the product to blend into its environment.