“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
A new exhibition at the London Transport Museum shows the graphics and prints of female designers who have been “criminally neglected”, curator David Bownes tells us. Now, contributors tell
Bulletproof’s redesign of Pizza Express’ supermarket range and Sadler’s Wells Theatre’s new membership materials are both included in the 54-strong shortlist for this year’s awards.
We recently wrote about a long-lost Albanian alphabet, discovered by a university student from Kosovo. Now, typographers and graphic designers tell us about their favourite scripts, from Arabic ones
Hyatt Regency London – The Churchill has created the Saatchi Suite where visitors can experience and purchase the art and design which has been curated within the space.