“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,