“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
The Design Museum has announced the finalists of its annual Design Ventura scheme, which gets teenagers aged 13-16 across the UK to pitch ideas for new products, one of which
From controversial opinions on “design thinking” to the most influential female designers from the last 100 years, we look back at our most popular long-reads of 2018.
The app has installed new features including a free walking map of the capital as part of a collaboration with Transport for London.