“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
The illustrator, who has four books under his belt and clients like Little Mix and Drag Race UK, talks brands during Pride, developing his style and the importance of drawing
The new look for the two leagues has been developed by Turquoise branding studio, and will be used across broadcast, communications, stadiums and more.
From recharge days to Fridays off and flexible hours, we speak to studios about how they are rethinking the working week.
Design studio Koto has rebranded the social media platform – intended for those aged between 12-25 – with a focus on community.