“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
Print your own tote bag, delve into film graphics and learn about the future of plastics at this year’s East London design festival, taking place 22-24 May.
To mark the 50th anniversary of Stanley Kubrick’s blockbuster science fiction film, Glazier Design has created a set of eight stamps that contain secret messages for fans.
Young designers should be taught to think critically rather than waste time learning how to time-manage and compile spreadsheets, says Miranda Bolter, design director at Superunion.