“The new identity expresses an idea about people, humanity, challenge and aspiration.” So reads Newell and Sorrell Amsterdam’s beautiful corporate identity guidebook for Pharmacia & Upjohn. However, it seems that the drugs giant was too much of a challenge for its head honcho John Zabriskie, who resigned earlier this year. Bad timing, as on the same day the 5000 guidebooks, complete with welcoming letter and two full-page mug shots of Zabriskie, were due to be posted out. P&U is now considering its options for the glossy 160-page A3-sized tome: “They are high quality,” says a spokeswoman, “and to cut the [offending] pages out would spoil the image.” Newell and Sorrell’s Marksteen Adamson has a better idea. As only 1000 books had been bound, he is able to slip in three new pages at “minimum cost”. Phew!
McDermott & McGough’s piece is a functional, secular safe space that can be used by the public for quiet contemplation or hired out for ceremonies.
This month, head to Manchester for a city-wide design extravaganza, delve into the world of Roald Dahl and read all about the history of graphic design.
Exhibitions, print fairs and a room full of giant bees are among our picks of the best events to get down to at this year’s Northern extravaganza.
As World Mental Health Day takes place this week, we speak to designers, freelance creatives and illustrators about their experiences of mental illness or issues, and ask