What a crazy world Formula One racing is. At last week’s launch of the West McLaren Mercedes car’s new livery, designed by Fitch, the 4500 guests in London’s Ally Pally were treated to a surreal evening. West is a German cigarette brand, so the car was, naturally, unveiled by roller-skating youths. And Grandstand’s Steve Rider must have been paid a good whack to talk about what a forward-looking, dynamic tabs brand West is. Commentating on the paint job, Rider cooed: “It’s silver. It’s classy. It’s menacing. And it’s gorgeous.” Yeah, right. Gorgeous was a word best saved for the next attraction, the Spice Girls, who powered through both of their greatest hits before trying to see if driver Mika Hakkinen had his fireproof undies on. Asked which “Grand Pricks” they would like to see, the girls were unanimous in wanting to go to “Mon-ee-co”.
Speaking at this year’s Offset Dublin, Moving Brands’ creative director Sean Murphy talks on how he got to where he is today, why he hates the internet’s pedantic scrutiny of
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.