London design group Baber Smith has employed a rural image for the front cover of its latest annual report and accounts project, developed for client Hiscox, an insurance underwriter. The consultancy was briefed to portray the ‘unique personality’ of Hiscox, which aims to stand out from the crowd of its competitors. Photographer Barry Lewis was commissioned to create images for the report, published last week.
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.