London design group Baber Smith has employed a rural image for the front cover of its latest annual report and accounts project, developed for client Hiscox, an insurance underwriter. The consultancy was briefed to portray the ‘unique personality’ of Hiscox, which aims to stand out from the crowd of its competitors. Photographer Barry Lewis was commissioned to create images for the report, published last week.
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.