BFI set for brand strategy review

Wolff Olins has been appointed to direct a major brand strategy review at the British Film Institute.

The project includes recommendations on brand architecture, the names and positioning of sub-brands and their relationship with the umbrella brand.

Any design work that follows the review will complement internal changes at BFI which includes the appointment of new marketing and communications heads, says BFI chief executive Jon Teckman.

The results of the review are expected by late autumn.