Fresh identity for Threshers

First Quench, the independent drinks retailer, has uncorked a fresh identity for its most successful brand, Threshers, as well as renaming the company Thresher Group.

First Quench, the independent drinks retailer, has uncorked a fresh identity for its most successful brand, Threshers, as well as renaming the company Thresher Group. New York-based consultancy Sterling Group has created the design work, part of a £20m investment in the core Threshers brand.

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