Springpoint is to merge into Interpublic Group stablemate FutureBrand, according to industry reports this week.
Sources close to the groups say a decision was made last week in the US to detach London-based Springpoint from its current IPG parent, Golin/ Harris International.
The name Springpoint is expected to be dropped. It is not known whether the consultancy’s founders Fiona Gilmore and Mark Pearce will stay. Neither were available for comment
A spokeswoman for FutureBrand says the group ‘is not merging with or acquiring’ Springpoint.
Springpoint, which has offices in London and China, was merged with IPG-owned Luxon CarrÃ in October 2002.