The consultancy was appointed to create a brand and website for the new body in December 2009, following a tender which led to a three-way pitch, according to senior designer John Lowden.
The Falmouth BID will run for five years, during which stakeholders will raise £500 000 to fund key local projects. The not-for-profit organisation involves 409 businesses from the Cornish town.
The final branding was selected based on feedback from 2000 businesses, residents and visitors to the area, all of whom were presented with four Gendall-designed logos to choose from.
The new website, which aims to cater to visitors, local businesses and residents, and will feature resources, offers, blogs and stakeholder pages, launches at the end of June.
Gendall says the aim of the website is to act as ’a one-stop shop for anyone visiting, living, or running a business in Falmouth’.