We surveyed 345 senior design professionals from around the world working at in-house teams, within start-ups and at large global businesses as well leading design consultancies.
While this has helped us understand the rapid rise in popularity and accessibility of prototyping we also wanted to know how top designers are using prototyping in their work, so we spoke to some.
As well as answers to key questions such as what the benefits of prototyping are, you’ll also find direct insight from our experts. These include the likes of Google design director Margaret Cyphers, Instagram head of design and vice president Luke Woods, Ustwo design director Helen Fuchs, Publicis Sapient chief experience officer John Maeda, Barclays chief design officer Noel Lyons, Salesforce vice president of user experience Laurel Tripp, plus design leaders from Volkswagen, Duolingo, Dell and more.
In the report you’ll learn how prototypes enhance communication, particularly as persuasive presentation tools to clients or internal boardrooms. They can become a key part of the creative process when testing and refining early concepts, while they also serve as a way of gathering constructive user feedback.
Our research shows a rapid growth both in the popularity and the perceived value of using prototypes as part of the design process.
Some 94% of respondents believe prototyping to be at least “important” for the overall success of a project, with 74% rating it “critical” or “very important”.
It is also evident that with more advanced tools available, prototyping is becoming easier, particularly for non-coders. Indeed 87% of respondents believe that prototyping has become easier in the last two years.
There is plenty more insight explained in the report, plus practical examples from our design experts of what they have been able to unlock through prototyping and how they have done it.
In the report you will learn about the benefits of using prototypes to gain and maintain a competitive edge and consider how they can boost productivity, efficiency and the quality of the final product.