Done deal as Radley Yeldar creates ‘simply easier’ identity for broker The Share Centre

Radley Yeldar is working on campaigns for The Share Centre after creating a new look and feel for the retail stockbroker.

The Share Centre allows customers to open accounts and deal in a wide range of investments.

The consultancy was appointed in October 2010 following a pitch and tasked with developing new creative work for the company. The work is rolling out over the course of this year.

Radley Yeldar says it has based the work around the strapline ’simply easier’. The work carried out by the consultancy includes tone of voice, print and banner advertising, and all visual and communications collateral.

The consultancy has also developed a four-minute film that tells the story of The Share Centre, as well as a series of icons that can be used by the company.

The icon library which features more than 150 graphic forms, is arranged under a series of headings, including Reasons to Invest, Traits and Attributes, and Customer Benefits.

The consultancy says, ’The visually satisfying “icon” illustrations are the most recognisable and ownable aspect of the new identity.’

Mike Oliver, head of brands at Radley Yeldar, says, ’The Share Centre is all about providing straightforward investment services and it was important that the new look and feel refected this.’

He adds, ’The new creative delivers a cohesive, engaging identity which differentiates The Share Centre in an increasingly saturated market.’

Guy Knight, marketing director of The Share Centre, says, ’Radley Yeldar very quickly captured the core values at the heart of our business and developed a new creative platform, which is clear, accessible and engaging.’

He adds, ’The development of an icon-based asset library has given us a truly flexible and cost-effective platform, which enables us to launch consistent campaigns quickly through all channels.’

The new look created by Radley Yeldar is to be used in all The Share Centre’s communications material, both internal and external.