Lowey ttake to the wine bottle

The first non-alcoholic wine brand launched in the UK has had a complete revamp and range extension. Labelling and the new logo for Eisberg are by Loewy International and aim to “reflect that Eisberg is a wine substitute, not a conventional soft drink”, says a consultancy spokesman.

First Drinks Brands introduced Eisberg in 1985. The extended range now includes a Chardonnay and Cabernet Sauvignon and is being rolled out now.