Warwick Conferences, one of Warwick University’s commercial arms, has unveiled its £200 000 identity, created by C Eye.
C Eye was appointed to the job in August 2001, as exclusively revealed by Design Week (DW 16 August 2001).
The logo incorporates speech bubbles designed to represent the importance Warwick Conferences places on customers and staff, says C Eye head of branding and strategy Simon May.
The marque’s colours are clean and contemporary so that ‘they won’t date quickly’, and the photography for Warwick’s literature portfolio is people-oriented ‘to avoid clichÃ©s of conference material’, he adds.
Each Warwick management centre now has its own logo, which are variations on the core identity, and its own colour palette, which complement the interiors of each respective centre.
C Eye was appointed to look at brand strategy and the creation of a corporate identity that could carry through all internal and external communications as well as the design of exhibition stands.
It was also hired to develop a marketing strategy and to redesign the home page of Warwick conferences’ existing website.