Min Tatt whips up dairy deals

Minale Tattersfield & Partners is milking the dairy industry at home and abroad with projects for the UK’s Northern Foods and for Italy’s second biggest dairy brand Stuffer.

For Northern Dairies, a Minale Tattersfield client for 20 years, the consultancy has designed a new corporate identity for its bulk milk arm Northern Dairies.

The identity, which the consultancy’s spokeswoman says “speaks for itself”, is being implemented in a range of applications, including vehicle liveries and signage at the company’s five regional depots.

Minale Tattersfield is also redesigning the brand and packaging for Stuffer, second only to dairy giant Danone in the Italian market. The project, won in a credentials pitch against an undisclosed German consultancy, encompasses 53 separate packs of yoghurts, milk and cheeses.

Stuffer, based in Bolzano in northern Italy, also sells in Austria. The new packaging will go on shelf in September.

Meanwhile, Minale Tattersfield has redesigned the packaging for the ten-strong range of Italian nappy brand Lines.