Three models pranced around London’s Victoria Station one morning last week wearing nothing but G-strings.
Nobody whistled. Nobody stared. Most commuters didn’t even notice the nudity in their midst.
The girls were up all night getting painted from head to foot by London School of Fashion body painters to launch Blah Blah Blah, MTV’s new music and youth entertainment magazine.
“They were absolutely freezing – it was unspeakably cold,” says an MTV spokeswoman.
Pages of the mag were emblazoned upon their shivering frames, including cover boy Damon Albarn, who declares in an interview that author of the Trainspotting, Irvine Welsh, has “got a cooler fame” than he has.
Bet the girls are the coolest.