Clinic has created the identity for Lego Media International and is developing product packaging and corporate literature. The move is part of a drive to make Lego the most powerful international brand among families with children by 2005.
The client is the youngest company in the Lego group.
Its new ranges will include software for computers and games consoles, film and television programmes, music, books and magazines. The first three product ranges, computer programs Lego Creator, Lego Loco and Lego Chess, will be launched later this year.