Springpoint designs gift tin for Glenfiddich

Springpoint has designed a gift tin for Glenfiddich Special Reserve, which hits the shelves next week. Continuing the theme of Glenfiddich’s three- sided bottle, the branding specialist has worked with Linpac Metal Packaging to develop a tin which is hexagonal in shape but ‘triangular in concept’. Springpoint creative director and founding partner Mark Pearce says: ‘The three main faces allow us to illustrate and talk about the brand’s three main elements.’