Westgate identifies business centre

Westgate Design has created the identity for the soon-to-open Centre for Creative Business.

The CCB is being set up jointly by the University of the Arts, London and the London Business School and will be headed by chief executive Greg Orme (DW 9 September).

Westgate Design was appointed last month to support the CCB’s move to become a key provider of education and training for creative entrepreneurs.

‘Because the CCB is a brand new organisation specialising in helping creative companies to grow and develop, we felt that the identity needed to reflect this aspect of the CCB in a very simple, visual way,’ says Westgate Design creative director Shaun Westgate.