TTYL, or Talk To You Later, hopes to provide the solution to message bombardment by providing a unified messaging system that enables users to manage all messages, diverting office phones to their mobiles. The brand and name has been created by strategic marketing consultancy The Fourth Room.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.