Kemistry puts life back into Casualty titles

A fast-paced film sequence following the rehabilitation of a child after a road accident forms the backbone of Kemistry’s new title sequence for BBC drama Casualty.

The on-screen design and branding consultancy was briefed to incorporate a story within the drama’s credits which reflect the feelings of care and family.

Avoiding stereotypical hospital images, Kemistry has included a speeding clock and green and black flooring to show the TV hospital’s new updated look. “The speed of the emergency was shot using a time-lapse footage technique, which works well when coupled with the original Casualty music,” says designer Nick Boyd.