The Team joins Fire Safety drive

A brand identity created by The Team will be applied to a direct mail campaign, being sent to 22m UK homes as part of the Home Office’s biggest yet Fire Safety campaign.

The identity has also been applied to a series of TV ads broadcast over the last week as part of a drive to reduce the number of fire-related deaths and injuries which occur in the UK every year.

Almost 400 people died, and 12 547 were injured, in more than 58 000 house fires last year.