Rodney Fitch brands NextCall

NEWLY independent design group Rodney Fitch & Co has created the identity for NextCall, a service offering business and residential telephone users lower bills.

The identity features several shades of blue, and an arrow symbol formed by part of the letter X. The arrow is used as a guiding feature for all of NextCall’s corporate literature, to aid ease of use.

A consultancy spokesman says the market has become crowded with similar services. “For consumers this is very confusing… NextCall’s identity will allow the company to have a dynamic presence,” he says.