Brief

The Brew It Yourself Teapot is Tetley GB’s answer to that age-old problem of poor quality stewed tea all too often served up outside the home. To encourage the tea-drinking population not to opt for coffee when ordering in cafés, the company briefed Pankhurst Design and Developments in London to come up with an aesthetically pleasing, non-stewing, non-drip teapot for use out of the home. The pot, fashioned from material similar to that used in riot shields, is partly transparent and features a lever to lift the bag out of the tea. The result of Tetley’s 250 000 investment, intended to transform the hot beverage market, is now available on shelf.