Virgin Atlantic comes top in DW Awards

Virgin Atlantic Airways’ Clubhouse at London Heathrow Airport, designed by Softroom, Isometrix and Virgin Atlantic’s in-house team, won Best of Show at Monday’s Design Week Awards.

The judges praised its integrated design and ‘implicit branding that echoes the airline’s culture’.

Interiors, product design, digital and multimedia fared well at the awards this year, with judges praising the strength of entries. But judges were not as impressed by many of the submissions in the traditional graphic design categories, saying the discipline has ‘hit a watershed and doesn’t know which way to go from here’.

This year, for the first time, exclusive Design Week interviews with five of the winners – recorded live at the awards – are available as a podcast at

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