Precisionair identity takes flight

Dennis Fairey & Associates has redesigned the identity for Tanzanian airline Precisionair, to be rolled out next month.

The Berkhamsted group won the work, worth a five-figure fee, at the end of last year, on the back of its long-standing relationship with Precisionair’s main shareholder Kenya Airways.

Precisionair managing director and chief executive Alfonse Kioko says the identity work follows the airline’s entry into partnership with Kenya Airways in March and coincides with the upcoming introduction of services to Nigeria, Zambia and South Africa.

Until now, the airline has provided internal flights and services to Zanzibar, Uganda and Kenya from its three centres in Arusha, Dar es Salaam and Bukoba.

Consultancy managing director Dennis Fairey says the group was given a blank slate for the identity and has sought to create a ‘clean and corporate’ look for Precisionair that will lift its profile to the level of other ‘world-class’ airlines.

Green and gold colourways, reflecting Tanzania’s national colours, will be applied to all of the aircrafts’ exteriors as well as ‘everything’ in the cabin spaces – including seat backs, cutlery and crockery – staff badges, check-in counters, ticket wallets, stationery and, ultimately, an in-flight magazine and staff uniforms.

The lettering, the same as that used on Kenya Airways’ corporate identity, ‘establishes a family link’, but will be green rather than Kenya Airways’ red, he adds.

The impala that was part of the airline’s original identity has been redrawn by wildlife television presenter Jonathan Scott.

Dennis Fairey & Associates is also creating corporate literature for the proposed June launch of Kenya Airways’ first service to the US, from Nairobi to Detroit.