Triple Bypass in the running for Open Cup

Overladen staff at The Open Agency have finally assembled a crack team of athletes from its own ranks to compete for the inaugural Open Cup. Years in the planning, this potentially gruelling annual challenge will kick off at the beginning of August at the London Triathlon – a relay staged over a one-mile swim, a 25-milebike ride and a six-mile run.

With scores to settle after a year of fiercely competitive pitching, Open is calling on design consultancies everywhere to prove themselves, explains team captain Gary Cooke (pictured).

Contenders can take courage from the fact that ‘Triple Bypass’, the team name, has been generated by Open’s own brand creation tool.