Zerofree tailors TRAID website

Fashion recycling charity Textile Recycling for Aid and International Development is launching a youth-oriented website.

Zerofree, a newly-formed collective of graphic designers that donates its skills to charitable causes designed the site, launching this week at www.traid.org.uk.

The futuristic site uses computer-inspired fonts, packaging-inspired graphics, and simple photography. It holds information on the charity’s policies on recycling, retail and funding, as well as jobs and contact links.

The site will support Traid’s efforts to collect unwanted clothes and sell them through the group’s shops, an initiative that has been ongoing for the past five years.

‘The result is a contemporary website that appeals to the youth market, while providing fundamental information for the charity and its supporters,’ says Traid founder Paul Buck. The work was undertaken free of charge, he adds.