Ericsson is set to aim for the fashion market with the launch of the A1018 dual band mobile phone in a broad range of styles. The phones have been designed to have a greater aesthetic appeal and will come with a choice of five different coloured handsets, with interchangeable front panels. The phones aim to capture a youthful street style for a hip market. The model weighs in at 163g and is available in Desert Khaki, Light Steel Blue, Olive Green, Granite Grey and Plum Wine. The handsets were created by Ericsson’s in-house design team in Lund, Sweden, in consultation with the Institute of Contemporary Arts in London.

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