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As the Design Museum celebrates the genius of film titles designer Saul Bass, Yolanda Zappaterra looks at how he continues to influence the contemporary scene

LipSync Post

As Howard Watkins, creative director at London’s LipSync Post, puts it, ‘Bass introduced the idea of graphic design, rather than decorative type, to film. His legacy is distinctive because, although the design was of its time, it was significantly different to anything tried before.’

LipSync is just one audio-visual design facility whose titles have used that idea of graphic design, most notably in its titles for the forthcoming film Fakers, designed by Gareth Tansey and animated by Avishay Sweiry.

Watkins describes the sequence as ‘deliberately retrospective’ and ‘designed to give the film a sense of 1960s London, so there were obvious references to the Bass style, though Bass was not the inspiration behind the piece’. Fakers is released in October, and its titles have already been shortlisted for a title sequence and idents award at this year’s Rushes Soho Shorts Festival, which runs from 31 July to 6 August.

Saul Bass runs until 10 October at the Design Museum, Shad Thames, London SE1

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