Leaps and bounds for BBC

Rufus Leonard has designed a new visual identity for BBC Radio Training featuring a classic red radio coming through a hoop.

“By depicting the radio jumping through the hoop, training, achievement and mastery are instantly conveyed… with a degree of wit and humanity,” says a consultancy spokesman.

mBBC graphic designers won 15 awards at the US Broadcast Design Association’s annual conference in Washington DC. Three of the corporation’s five golds went to the London graphic design team for BBC Presentation, including honours for Jane Walker and Paula Williams’s BBC2 Christmas 1994 campaign. –

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