Shell Chemicals Europe is introducing a new range of car care products in Shell’s European forecourts with packaging by PI Design. The London consultancy says the packaging shows the integration of structure and graphics ‘at its best’. The smooth lines of the bottles are matched by arched labels, which are colour-coded by sector for the family of 30 products: yellow for leisure, green for cosmetic, white for technical, and blue for screen wash.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.