Shell Chemicals Europe is introducing a new range of car care products in Shell’s European forecourts with packaging by PI Design. The London consultancy says the packaging shows the integration of structure and graphics ‘at its best’. The smooth lines of the bottles are matched by arched labels, which are colour-coded by sector for the family of 30 products: yellow for leisure, green for cosmetic, white for technical, and blue for screen wash.
The health and fitness company, which owns private hospitals and gyms across the UK, has been given a new identity by Handsome Brands to unify its former, “disparate” look.
Full service architecture, design and build company Monument receives new identity based on “building blocks of architectural design”.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by