‘Think clean, knit Green’

‘Think clean, knit Green’, says the strapline for new eco-friendly wool brand Purelife, created by Huddersfield design consultancy 10 for Holmfirth-based Rowan Yarn. Jill Peal, creative director at 10, says, ‘The creative campaign for Purelife fits in well with the Green image of the craft. It’s fun and vibrant, yet gets across a serious message.’ The wool range is made from 100 per cent organic cotton, using natural dyes such as Brazilwood, and is available across Europe and North America.