‘Think clean, knit Green’, says the strapline for new eco-friendly wool brand Purelife, created by Huddersfield design consultancy 10 for Holmfirth-based Rowan Yarn. Jill Peal, creative director at 10, says, ‘The creative campaign for Purelife fits in well with the Green image of the craft. It’s fun and vibrant, yet gets across a serious message.’ The wool range is made from 100 per cent organic cotton, using natural dyes such as Brazilwood, and is available across Europe and North America.
From a playful zine, to a “tribal” title sequence and “tongue-in-cheek” wine brand, these are the design projects that caught our eye in July.
London studio Among Equals has crafted the campaign, which takes inspiration from 1940s propaganda and reframes Churchillian language.
In-house design experts question the utility of portfolios when applying for jobs, instead preferring a more narrative approach with case studies where possible.
We’re rounded up the best things to see and do this month, from disability-friendly museum visits to navigating the post-grad years of design.