‘Think clean, knit Green’, says the strapline for new eco-friendly wool brand Purelife, created by Huddersfield design consultancy 10 for Holmfirth-based Rowan Yarn. Jill Peal, creative director at 10, says, ‘The creative campaign for Purelife fits in well with the Green image of the craft. It’s fun and vibrant, yet gets across a serious message.’ The wool range is made from 100 per cent organic cotton, using natural dyes such as Brazilwood, and is available across Europe and North America.
Icelandic football has enjoyed a resurgence over the past few years, and now it’s been accompanied by a rebrand inspired by the country’s heritage.
Plastic barriers and caution tape are not permanent solutions for a world post-coronavirus, here’s how designers envisage a future where social distancing is here to stay.
Brand consultancy Landor says it approached this wide-ranging brand identity with careful consideration about the current state of the country.
Some of our favourite projects from the month include Anthony Burrill’s Covent Garden takeover and designers’ support of Black Lives Matter.