The British Council is to go ahead with next month’s trade mission to Brazil, despite the country’s financial instability, after reassurances from its government that it will maintain its current economic strategy and not devalue the currency.
“Money in Brazil will be tighter next year, but we consider this to be a reason for Brazilian companies to seek international quality services like British design in order to maintain and develop their competitive edge,” says British Council head of design and promotions Emily Hayes.
The mission, which runs from 2-6 November, will be attended by eight design groups. Tutssels had planned to go, but pulled out due to Brazil’s economic climate.
See Consultancy, page 8