Gentle touch for Savlon range

The Partners has designed a brand extension range of products for antiseptic cream Savlon. The new Baby Savlon range numbers four products.

Perception of the 40-year-old Savlon brand as “tried and tested, gentle yet effective” is the platform for Baby Savlon, says partner Mark Lee.

The new packaging retains Savlon’s visual style, but uses softened blue and pink colours and illustrations by Tania Hurt-Newton. The Partners has also designed guidelines for advertising, point of sale and leaflets.