No Title

Daniel Weil of Pentagram has designed the packaging for Irony, Swatch’s first range of metal watches. Made of compressed card, metal and a plastic cap, the pack is `conceived to have an after-use as a pocket object to keep pens and pencils in. There is a sense of usefulness about it,’ says Weil. This is Weil’s first project for Swatch, though he has since been working on other undisclosed projects. The range has been launched in four European countries and is due in the UK in July (DW 10 February).