NY guidance for public company

New York identity consultancy Lippincott & Margulies has designed the logo for new public company Guidant Corporation.

L&M worked on the company’s name, identity and design system to incorporate the five former units of Lilly’s Medical Devices and Diagnostics Division.

The logo “is intended to be both high-tech and innovative”, says L&M senior design associate Michael Souter.

*Kenneth D Love joins Lippincott & Margulies as vice president and creative director, after spending 16 years as managing partner of Anspach Grossman Portugal.