Michael Johnson of Johnson Banks confirms that, when launched, his company faced a similar problem with its name, solved by becoming, in full, Johnson Banks Design Ltd. Johnson says nobody has ever mistaken the company for a financial institution. ‘We charge people a lot of money, but we certainly are not a bank.’ Quite.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.