Added and nurtured values will help groups to thrive

I wouldn’t argue with Imagination’s Ralph Ardill when he suggests that ‘media neutral’ design requires a ‘freedom of thinking, diversity of skill-sets and genuine passion for collaboration and delivery’ (Letters, DW 9 January), but I am inclined to go further.

I believe that all design – and every client relationship – benefits from liberated thinking, passion, diversity, teamwork (internal and external) and professionalism.

And those groups with a culture that actively nurtures and supports these values will thrive despite the current economic climate.

Lynda Brockbank

London E2

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