No vacation from style

Champion International Corporation has brought in US consultancy Doyle Partners for its latest Benefit promotion. – The result is a beach towel in CIC’s colours.

Champion International Corporation has brought in US consultancy Doyle Partners for its latest Benefit promotion.

The result is a beach towel in CIC’s colours. ‘Everybody needs some time off work, but nobody needs a vacation from style,’ says creative director Stephen Doyle. Benefit is a range of coloured paper.

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