Found Associates is refurbishing and expanding the boutique Power Plate studio Good Vibes in London’s Covent Garden. The consultancy was approached by the client, the first independent Power Plate studio in London, through a recommendation. Found was briefed to carry out the work in February.
Found was tasked with incorporating a new yoga studio and spa treatment rooms into the space and also asked to create a new template for future ventures while complementing the existing brand identity.
Found Associates director Daniel Beardsley says, ’We had an idea of the aesthetic approach but what needed to be done was to temper it, ensuring the design was not offputting while maintaining the company’s approachability.’
He adds, ’We used natural materials to keep the feeling of warmth, and avoided making the colour scheme too austere for the Good Vibes brand.’
Found has used bamboo as a mainstay within the redesign, primarily for its durability, but also because it suits with the colour scheme of the current Good Vibes brand.
This colour scheme is maintained on tactile areas within the space, such as the locker rooms and grouting, designed for subtlety when used alongside natural materials.
The studio, which is Good Vibes’ London headquarters, is located within the site of an old World War II glider factory, and still features exposed concrete, which has been used to complement the colour scheme.
Beardsley says, ’The white finish is provided by ceramic tiles, while we tried to use as much natural light as possible, hence the double-height reception area.’
The plans allow for views of all three levels, with the shop front designed for maximum brand presence, using a full glazed facade for brand communication.
Glass pavement lights cover the reception area floor, allowing light and visibility into the basement where the new yoga studio is based, while a glass wall is designed to draw customers into the studio reception.
Beardsley says the new design will create a template that will help Good Vibes move forward towards future expansion.
The new-look Good Vibes studio opens in September.